«ProfiCinema» will award «The key to the hearts of the audience» to the best feature full-length film and give a prize to the best Russian short film

June 29, 2017 in the final day of the 39th Moscow international film festival (22-29 June), the Internet portal «ProfiCinema» will traditionally announce the results of the audience vote and present a special award to the best full-length feature film of competition from the audience's point of view — «The key to the hearts of the audience» made by Russian craftsmen in the art casting technique.
For nine years, the Internet portal «ProfiCinema» has been the partner of People's Choice Award given to the film of the competition of Moscow international film festival.
For the first time at the Moscow international film festival, the Internet portal «ProfiCinema» will be a partner of the program «Russian cinema: perspectives» and will support audience voting.
Audience Prize is the only award of the festival, which depends on the choice of simple spectators – not a professional jury. Sometimes the opinion of the Grand jury and spectators is the same. For example, in 2010, the film «Brother» from Venezuela, in addition to the audience award, received the prize for Best film – Golden Saint George. The program «Russian cinema: perspectives» will feature seven short films. 
In the main competition of 39th MIFF  are 13 feature films, including three Russian movies — «The bag without a bottom» by Rustam Khamdamov, «Thawed Carp» by Vladimir Kott and «Buy me» by Vadim Perelman. 
Last year the Serbian-Croatian film «Machinist's diary», written and directed by Milos Radovic, received the Audience Prize. It's a black comedy about the hereditary life of the train driver.
Movies which won the Audience Award at the Moscow International Film Festival over the past eight years:
38 MIFF. Film «Machinist's diary», directed by Milos Radovic, Serbia, Croatia
37 MIFF. Film «Enklava», directed by Goran Radovanovic, Serbia, Germany
36 MIFF. Film «White moss», directed by Vladimir Tumaev, Russia
35 MIFF. Film «Matterhorn», directed by Diederik Ebbinge, Netherlands
34 MIFF. Film «Magnifica presenza», directed by Ferzan Ozpetek, Italy 
33 MIFF. Film «Montevideo, Bog te video!», directed by Dragan Bjelogrlic, Serbia
32 MIFF. Film «Hermano», directed by Marcel Rasquin, Venezuela (also the film won the Best Film Award - Golden St. George)
31 MIFF. Film «Mala Moskwa», directed by Waldemar Krzystek, Poland
About Internet portal «ProfiCinema»
ProfiCinema is a B2B Internet portal, founded at 2007 and set up for the professionals in film industry. It combines Internet media, information site and database of cinematography.
Audience of ProfiCinema consists of film, television and media business professionals, journalists and people who are interested in Russian cinema.
ProfiCinema's news mailing numbers near 20000 subscribers. Their quantity  regularly goes up. There are cinemas, production and distribution companies, journalists among our subscribers.
ProfiCinema.ru is the informational partner of the Russian program of Moscow International Film Festival (starting from 2008), the partner of many festivals and industrial exhibitions. 
The head of the project and Editor-in-chief – Nina Romodanovskaya.
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